Pictures of the dating game
“He can’t say you’re desperate, because the app made you do it,” she says, adding that she tells her friends to make the first move and just “blame Bumble.” Matches expire after 24 hours, which provides an incentive for women to reach out before it’s too late (the women-message-first feature is only designed for straight couples—if you’re LGBTQ, either party can send the first message.) Wolfe says she had always been comfortable making the first move, even though she felt the stigma around being too forward.“I would say ‘I’m just going to go up to him,’ and all my girlfriends were like ‘Oh no no no no, you can’t do that,'” she says.’ And wouldn’t it be nice if there was no way he would think you were desperate or weird if you did?
“You swiped right in your head just now,” she says.
Wolfe was a co-founder at Tinder and widely credited with boosting that app’s popularity on college campuses.
She was fired in the midst of a breakup with Justin Mateeen, the service’s chief marketer.
But there’s one essential difference: on Bumble, only women can send a message first.
For Wolfe, 25, that key difference is about “changing the landscape” of online dating by putting women in control of the experience.